We understand the challenges faced when selling home insurance. Thanks to the internet, customers have a wealth of choice at their fingertips making it quick and easy to shop around for the lowest price.

Towergate Home & Protect are committed to providing competitive products and premiums and we conduct regular reviews to ensure we’re offering you and your clients a great deal. However, to give you an extra advantage in what is an extremely price sensitive market, we have developed ‘Premium Flex’, our online tool which allows you to reduce the quoted premium to help clinch the sale.

We have received excellent feedback following the launch of this facility, with many of our agents now utilising this option on a regular basis.

For further information on ‘Premium Flex’ please see below:

Why Premium Flex?

Towergate Home and Protect work closely with our underwriters to keep our cover as high quality as possible and our premiums as low as possible. However, direct providers and price comparison websites don’t pay commission meaning they can offer rock bottom prices.

This means we receive regular feedback on how difficult it is for intermediaries to compete on price. Even though cheaper insurance might not always offer the level of cover customers actually need, it can be difficult to get customers to understand the differences in cover levels and some will simply be happy to take the risk in order to save a few pounds.

Yet, offering your client a great deal on their home insurance can help build a positive relationship, encouraging them to come back with more business and recommend you to family and friends.

So, missing out on a home insurance sale means you not only lose out on the commission income stream the deal would bring but also lose the opportunity to encourage further business down the line. This is where Premium Flex comes in!

New Quote functionality

After listening to your feedback, we have developed new functionality for our quotation system which now enables you to reduce the premiums quoted by our panel of insurers if you need to beat your client’s existing renewal or new business quote.

Premium Flex gives you the choice to reduce the commission you would normally earn in order to directly lower the price for your customer. This way, although you may receive slightly less commission than usual, you still win the business and secure the relationship.

Just select the premium you want to reduce from the quotation results screen then click on the amount of commission you’re willing to sacrifice from the discreet Premium Flex drop down box. The quote illustration will be automatically adjusted to illustrate the discount and in order for you to provide your client with details of the monthly or annual amount.

You can choose the amount you wish to sacrifice depending on how much you feel you need to drop the price and how important the deal is for you. Once you come to apply for the product you will be asked to confirm if you are happy to receive a reduced commission payment before continuing, that way you’re protected from accidentally giving up a percentage of your commission without knowing.

The value of your knowledge and experience

Of course sacrificing your commission may be a last resort. Before you get to that stage its important your client understands the value of your knowledge and experience.

Unlike a price comparison website you can listen to your customers needs, provide the best solution to meet their requirements and explain the benefits of the policy you’re offering.

However, even the best salesman can find it difficult to clinch the sale if all the client is looking for is a cheap deal which you can’t beat! Now Premium Flex gives you an additional weapon in your armoury!

For further information on Premium Flex, give us a call on 0844 892 1524 and we’ll be happy to answer any questions you might have or read our frequently asked question section.